For those who Google PwC and fines you get a reasonably lengthy cost record, fines for mis-auditing firms starting from BT to giants of the development world.
However the (typically inexact) bean counters hoovered up £5bn of income in 2022 and put aside £138m for bonuses. Good work if you will get it; the massive cash, after all, is in consultancy.
The one-time stuffy PriceWaterhouseCoopers is sharing a few of its knowledge with us in a brand new documentary sequence fronted by broadcaster and maths professor Hannah Fry known as ‘The New Equation.’ This being the necessity for a stability twixt humanity and know-how, well timed sufficient as Microsoft bets $10bn on ChatGPT AI taking up the world.
As ever a lot chat about ‘values’ appears to be on the playing cards. Produced with media company PHD and its content material arm Drum.
Advertising and model director Maria Jennings says: “At PwC we’ve invested in creating in depth know-how capabilities, that means we’re higher positioned than ever to assist our shoppers. Growing consciousness of these capabilities amongst our shoppers and senior business-decision maker audiences is extra essential than ever.
“This sequence is a key part of that awareness-raising exercise delivered by a media technique that features focused excessive affect positioning throughout digital platforms, publishers and out-of-home. It’s one thing we’re very happy with.”
One way or the other one doubts that any such content material emanating from a media company shall be precisely forensic however suppose that’s not their level.
It’s a testing time for all huge companies as shoppers run out of persistence with greed and cost-cutting dressed up as customer support. Let’s hope this isn’t the tasteless main the tasteless.
